OnDemand WTP Pricing Research

Can Tariffs Disrupt Your Pricing Strategy? Short answer: YES! | Paul Greifenberger

Commodity market fluctuations that whipsaw product margins are a persistent downstream pricing challenge.

  • Should you take price now, incrementally, or eat the cost change?
  • What will your competitors do?
  • How many times can you change customer pricing this year?

Get it right or you risk locking your margins into that corporate “unhappy place.”

If you’ve mastered the market cost vs. price balancing act, congratulations. But will your mastery hold up during a tariff trade war? Tariffs force the pricing challenge to account for market bending change, and for predictive models to go “out the window.” You need to be prepared when senior management asks…

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Can Tariffs Disrupt Your Pricing Strategy? Short answer: YES! | LinkedIn.

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