Blog: Case Study - HealthDesigns | Wiser
The biggest wins so far have been the ability to monitor market pricing, negotiate better prices when needed, understand what effect changes in price have on sales, and take ownership of the whole process.
NICHOLAS SCHNEIDER
President, HEALTHDESIGNS
WHO
HealthDesigns
HealthDesigns is a fast-growing ecommerce B2C retailer in the natural products industry. The company offers over 40,000 products in sports, household, beauty, and nutrition through its branded website and 3rd party marketplaces.
WHAT
Four Pain Points
- Lack of visibility into the competition and their prices
- Difficulty monitoring known competitors
- Unable to aggregate timely or accurate market level data
- Struggled to determine which products to start carrying
HOW
Wiser and HealthDesigns
- The Assortment feature helps HealthDesigns keep up with market leaders and make merchandising decisions
- Merchandising staff is now able to take ownership of category competitiveness, instead of drowning in Excel sheets
- The Landscape feature makes it possible to focus on boosting margins, instead of price cutting
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