Author Archive: Admin

By Admin 2025/03/13 0 Comments Read More →

Pricing in the Age of AI: What You Need To Do Now | Perfect Price Breakout Session at PPS Spring Conference

Artificial intelligence, machine learning, and automation are rapidly transforming every part of global commerce — including pricing. From retail giants like Amazon to on-demand services like Uber to leading airlines, hotels, and car rental agencies, forward-thinking companies are using AI to turn data into massive returns. This rapid shift is creating opportunities and confusion. To remain […]

Posted in: Documentation Tags: Artificial Intelligence, Customer Segmentation, differential pricing, Dynamic Pricing, machine learning, Price Changes, Price optimization, Pricing Science, pricing strategy, Pricing Technology, rental car pricing, Rental Pricing Strategy, Revenue Management

By Admin 2025/03/09 0 Comments Read More →

What we can learn from Vail Resorts’ new “Epic” pricing strategy | Perfect Price

Vail Resort’s “Epic Pass” changed the ski industry when it was first released a decade ago–I would argue, for the better–even though it was directly coupled with massively more expensive day passes (sometimes 2x prior prices). Since it first launched in 2008, the pass has grown, and as a result, the pricing structure became more […]

By Admin 2025/03/06 0 Comments Read More →

Webinar: Optimizing International Market Launches Through Pricing Insights | PriceBeam

This webinar looks at how pricing should play an integral role in international market launches and how willingness-to-pay research can help optimize the prices in each market. Imagine a US company wanting to export to Germany: should the German price be just the USD price converted into Euros? It could, but it is likely that German […]

Posted in: Tech Spotlight Tags: B2B, B2C, Behavioral Psychology, Customer Segmentation, Perceived Value, Price Setting, pricing pressure, pricing psychology, Pricing Research, pricing strategy, Pricing Technology, Retail, Study, Ticket Pricing, Value Based Buying, value-based pricing, Willingness to Pay

By Admin 2025/02/28 0 Comments Read More →

Big Ideas: “AI-powered dynamic pricing that shifts in real-time to changes in supply and demand” with Alex Shartsis CEO of Perfect Price | Thrive Global

The world’s most successful companies (Uber, Amazon, Airbnb, and many others) already use dynamic pricing to predict changes in supply and demand, optimizing prices in real-time to maximize revenue. Consumers are already familiar with dynamic pricing: Uber rides, flights, hotels, and even Disneyworld tickets are all examples. The benefits of AI and Dynamic pricing are […]

Posted in: Documentation, Tech Spotlight Tags: AI, Artificial Intelligence, Big Data, Customer Segmentation, differential pricing, Dynamic Pricing, machine learning, Predictive Analytics, Price Changes, Price optimization, Pricing Science, pricing strategy, Pricing Technology, rental car pricing, Rental Pricing Strategy, Revenue Management

By Admin 2025/02/01 0 Comments Read More →

Anchor Pricing | PriceBeam

Anchor Pricing is the concept of making a product that was first offered seem cheaper when it put alongside another product. An example of this would be initially offering a customer a product that costs 300 GBP but then showing and comparing a more expensive alternative, say 450 GBP to that customer. That first product […]

Posted in: Documentation Tags: B2B, B2C, Behavioral Psychology, Customer Segmentation, Perceived Value, price anchoring, Price Setting, pricing pressure, pricing psychology, Pricing Research, pricing strategy, Pricing Technology, Retail, Study, Ticket Pricing, Value Based Buying, value-based pricing, Willingness to Pay

By Admin 2025/01/29 0 Comments Read More →

Brexit and its Impact on Price Increases | PriceBeam

The 29th of March, 2019, the day the United Kingdom officially leaves the European Union, is fast approaching. It is important for businesses to know the impacts Brexit will have on pricing for their products and how they can prepare for post-Brexit. Food prices are expected to go up after Brexit and some have even […]

Posted in: Documentation Tags: B2B, B2C, Behavioral Psychology, Customer Segmentation, Perceived Value, Price Setting, pricing pressure, pricing psychology, Pricing Research, pricing strategy, Pricing Technology, Retail, Study, Ticket Pricing, Value Based Buying, value-based pricing, Willingness to Pay

By Admin 2025/01/24 0 Comments Read More →

Webinar (On-Demand): Pricing in New Product Development - From Afterthought to Integral Part of the Process | PriceBeam

This webinar looks at how pricing can and should play a more integral role in New Product Development (NPD) instead of being an afterthought once the product is already designed and produced. Participants and viewers will learn about: How to use pricing and willingness-to-pay research to create new products or services that have higher success […]

By Admin 2025/01/18 0 Comments Read More →

Using a backtest to choose Dynamic Pricing software | Perfect Price

Dynamic Pricing software takes data and turns it into actionable real-time prices. At Perfect Price, we’ve learned a lot about how executives assess and decide on using our software. We think this process could work well for evaluating any software that an enterprise is trusting to make decisions on its behalf. The problem As a […]

By Admin 2025/01/17 0 Comments Read More →

What you don’t know about Netflix’s price increase | Perfect Price

Netflix raised prices $2 yesterday, and as a direct result, their shares added 6.5%. As a CEO, CFO, or controlling shareholder, wouldn’t it be nice to do the same thing? Add $2 to prices and add $9.5 billion to your market capitalization? Move over Warren, I get the cover shot on Barron’s this month. Netflix […]

By Admin 2025/01/16 0 Comments Read More →

White Paper: Customer Intelligence Analytics - 10 Mistakes Firm Make | PriceBeam

Ultimately, your goal with your customer intelligence analytics is to get results that are actionable. To obtain this, you need to get results that are: Statistically significant Based on all types of customers Clear of bias Click the button below to download our white paper featuring 10 mistakes companies make with Customer Intelligence Analytics. More Resources: Tip […]