OnDemand WTP Pricing Research

Tag: Price Negotiations

How to Determine the Next Best Alternative Price for Value-based Pricing Strategy | PriceBeam

How to Determine the Next Best Alternative Price for Value-based Pricing Strategy | PriceBeam

Determining the next best alternative price is an important factor of value-based pricing. The next best alternatives price serves a comparison point for companies when they determine a value-based price for their new products. Firms determine the value of their product or service by comparing to the next best alternative product or service. A product […]

Optimize Lifecycle Pricing with Willingness-to-pay Insights | PriceBeam

Optimize Lifecycle Pricing with Willingness-to-pay Insights | PriceBeam

Willingness-to-Pay evolves over time Most products and services experience a development in willingness-to-pay (WtP) over time. For some products, illustrated by the chart on the left, WtP declines, as customers consider it less valuable. This can be the case for perishable goods, but also many technology products, where there is a novelty factor, or where […]

Pricing Practitioners: Are you winning the data intelligence game? | Pricing Matters

Pricing Practitioners: Are you winning the data intelligence game? | Pricing Matters

PPS Fall Session to Showcase Intelligent Data-Driven Pricing Strategies Today, commercial pricing success demands new ways of managing data. Pricing organizations are tasked with managing increasingly large and complex data sets coming from diverse sources that change rapidly. As a result, there is a failure to operationalize pricing strategy over a long-term horizon. Pricing organizations […]