Netflix raised prices $2 yesterday, and as a direct result, their shares added 6.5%. As a CEO, CFO, or controlling shareholder, wouldn’t it be nice to do the same thing? Add $2 to prices and add $9.5 billion to your market capitalization? Move over Warren, I get the cover shot on Barron’s this month. Netflix […]
Ultimately, your goal with your customer intelligence analytics is to get results that are actionable. To obtain this, you need to get results that are: Statistically significant Based on all types of customers Clear of bias Click the button below to download our white paper featuring 10 mistakes companies make with Customer Intelligence Analytics. More Resources: Tip […]
Uber, Amazon and Airbnb all have one thing in common — aside from rapid growth, creating entirely new markets and crushing their competition. All three price dynamically using advanced artificial intelligence (AI) and machine learning. Leading companies know that in today’s digital marketplace, dynamic pricing is a key driver for growth and success. But what […]
Far too many companies fail to develop a long-term life cycle pricing strategy that is continuously adjusted across the product life cycle (PLC). Typically, the savvy company will conduct extensive pricing research to find the a launch price that is aligned with their target group’s willingness-to-pay, but then fails to re-evaluate the pricing continuously. This is […]
Very often, an argument can be heard that “customers” will not accept any price increase. This is invariably an argument from the sales team, sales management, and sometimes even all the way up to the CEO, especially if he/she is focused on market share or e.g. growth in #customers. It is the case in startups […]
Learn dynamic pricing strategies from companies like Amazon and Uber. “This is the playbook to add strategy and measurement to your pricing and promotions.” –Dustin Robertson, CMO Vegas.com and former CMO, Backcountry.com In this book you will learn: How AI is changing pricing. Top pricing pitfalls nearly every company falls into. How to assess your current strategy. How to influence […]
With just under a month to 2019 we have looked at different market trends, spoken with customers and partners, and read the latest in pricing literature, in order to find trends around how best-performing companies are approaching pricing in 2019. Here are 5 trends in pricing. #1: From Guesswork to Data-Driven Pricing Insights Price points […]
Dynamic Pricing for Airport Parking | Perfect Price
Even with passenger volumes rising, ride-sharing is hitting airports where it hurts – parking revenue. Traditionally the top revenue source for airports, parking revenue cannot be replaced by $1 or $2 fees from ride-share companies like Uber and Lyft. This article explores how leveraging the same dynamic pricing technology used by ride-sharing companies can help […]
Zilliant Showcases End-to-End Pricing and Sales Growth Capabilities at MindShare 2019 | Zilliant
AUSTIN, Texas, May 20, 2024 – Zilliant, the industry leader in AI-driven pricing and sales growth solutions, hosted its annual MindShare user conference last week in Austin. The company welcomed customers from around the world to share their experiences with Zilliant’s end-to-end suite of SaaS-based Price Management & Optimization and Sales Growth solutions. Attendees participated […]
Webinar: Successful Price Increases using Market Insights | PriceBeam
Digitalization is everywhere of course. But whereas some industries are 100% digital from birth, others are still transforming from traditional consumer or industrial products to more of a digital service industry. Regardless of where your industry and company is on the digitalization path, pricing practices are severely impacted. Digitalization means increased transparency, more information, as well […]
Webinar (On-demand): Setting the Right Price on New Products or Services | PriceBeam
In this webinar PriceBeam co-founder and Chairman, Finn Hansen, together with The Pricing Coach, Mark Peacock walk viewers through various challenges around the pricing of new products or services. This on-demand webinar covers: Common challenges when creating new products or services How pricing should play a more prominent role in the innovation process The various steps […]
Date: May 1, 2024 Time: 10:00 am central Surge pricing may soon be something that we see for more than just an Uber ride, but what’s the real purpose of companies surging prices? And is it always bad for the consumer? About Alex Shartsis Alexander Shartsis is cofounder and CEO of Perfect Price, an artificial intelligence […]
MindShare 2019 - May 14-16 | Zilliant
Want to Drive Profitable Growth in 2019? The B2B industry is consistently failing to capture hidden pockets of revenue and profit that can be uncovered today. Learn from industry experts on how to put an end to profit leakage for good. Zilliant MindShare welcomes you to our ecosystem of best-in-class partners and thought leaders. You […]
International Price Differences: The Good, the Bad and the Ugly | PriceBeam
Prices should differ across different countries, but companies must not only reap the benefits (The Good) but also manage the costs (The Bad) and avoid the pitfalls (The Ugly) Prices are almost never the same in international markets. They vary due to taxes, cost structures, local market needs, currency exchange rates, tariffs, differences in competitive situations […]
Pricing Educational Events Update > March 2019
Check out these upcoming in-person as well as live/on-demand webcast pricing events. Be sure to check the Pricing Events Calendar regularly as it offers a list of upcoming pricing focused conferences, webcasts, in-person and online training, and other professional development/networking events. Upcoming Events Webinar 28-March - Optimizing International Market Launches Through Pricing Insights | PriceBeam This webinar […]
Workshop: Pricing Innovation - Setting the Right Price for New Products or Services | PriceBeam
Agenda Participants will have the chance to listen to and network with our expert panel over breakfast. 8.00 AM > Meet & Greet, Breakfast, and networking 8.20 AM > Finn Helmo Hansen will present “Using Market Research to Price Innovation. Setting the right price for new products or services.” 09.15 AM > Mark Peacock will present “How smarter pricing strategies […]
Decision Automation: How AI Helps Companies Move From Analytics To Action | Forbes
Forward-thinking CEOs have embraced business intelligence tools and big data, and many are considering how they can utilize artificial intelligence (AI) and predictive analytics. But analysis alone doesn’t always go far enough. To catch up to industry leaders like Amazon, Netflix, Google and others, I believe executives need to think beyond analytics and move toward […]
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