OnDemand WTP Pricing Research

Tag: Simonetto

Book: Pricing & Profitability Management – A Practical Guide for Business Leaders

Book: Pricing & Profitability Management - A Practical Guide for Business Leaders

Summary: A comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing pricing and profitability, Pricing and Profitability Management explains how to determine the right approach, tools, and techniques for each of six key categories (pricing strategy, price execution, advanced analytics and optimization, organizational alignment and governance, pricing […]