OnDemand WTP Pricing Research

Tag: Rupert M. Hart

Book: Resisting Pricing Pressure in Recession & Recovery

Book: Resisting Pricing Pressure in Recession & Recovery

Summary: The fastest way to drop profits is to drop prices. So how to resist pricing pressure? This book shows 7 ways: applying key pricing concepts, optimizing your positioning, using game-changing pricing, even raising prices, managing price reductions, marginal pricing, and aggressive lowest cost base pricing. Rupert Hart MBA has been an operating manager and […]