OnDemand WTP Pricing Research

Tag: product pricing

The right price, at the right moment, to the right customer | London Business School

The right price, at the right moment, to the right customer | London Business School

How sensitive is the consumer to the price of the product or service? Of the companies we surveyed, 41 per cent analysed the sensitivity of their customers to price changes. Of all the factors that should be considered when setting prices, price sensitivity is the most complex to assess. It requires organisations to establish relationships […]