OnDemand WTP Pricing Research

Tag: Pricing Tactics

Report: Discounting Remains Most Popular Pricing Strategy: Report | Twice.com

Discount pricing remains the most popular pricing strategy among retailers, a new study shows, although product bundling and “belowcompetition” pricing are employed nearly as frequently. The report, by Gartner subsidiary Software Advice, also found that most retailers use more than 10 pricing strategies in their go-to-market plans, and that more than half use software to […]