Tag: pricing strategy

Is Your Goal Volume or Profit? | Strategic Pricing Solutions

Is Your Goal Volume or Profit? | Strategic Pricing Solutions

If a company is creating a new market or new market niche, it may be important to build critical mass early in the process.  Doing so might enable them to spread their infrastructure costs over a wider base of business.  In that case, it could make sense to use penetration pricing which offers low prices […]

Launch of bitcoin futures dragged down prices, Fed paper shows | CNBC

Launch of bitcoin futures dragged down prices, Fed paper shows | CNBC

Until futures existed it was extremely difficult, if not impossible, to bet on the decline of bitcoin prices, the researchers said. As optimistic investors continued to bid up, the cryptocurrency rose more than 1,300 percent in 2017. The pessimists meanwhile, had no financial way to back a belief that the bitcoin price would collapse. “So […]

Pricing ROI, Pricing Capabilities and Firm Performance | Journal of Revenue and Pricing Management

Pricing ROI, Pricing Capabilities and Firm Performance | Journal of Revenue and Pricing Management

ABSTRACT Pricing is not only an important activity but frequently also a very important expense for industrial companies. In this short article we examine whether an improvement in measuring the return from pricing (pricing return on investment (ROI)) leads to an improvement in pricing capabilities and firm profits. The answer to this question is not […]

Organizational Design and Pricing Capabilities for Superior Firm Performance | Emerald

Organizational Design and Pricing Capabilities for Superior Firm Performance | Emerald

Abstract Purpose:The purpose of this paper is to test the relationship between organizational antecedents, pricing capabilities, and firm performance. Design/methodology/approach: Quantitative survey of 748 managers from mostly large companies globally. Findings: It was found that the following five key organizational resources (the 5 Cs) – center-led price management, organizational confidence, championing behaviors, organizational change capacity, […]

Paper: Pricing Best Sellers | Journal of Interactive Marketing

Paper: Pricing Best Sellers | Journal of Interactive Marketing

More reasons why online mass merchandisers are category killersOne of the great pleasures for book lovers of all ages is the opportunity to settle into a comfortable armchair amid the stacks of an expertly curated bookstore and peruse the pages of possible purchases. It’s an old story already that those opportunities are disappearing as online […]

Study: Trader Joe’s, Costco, Amazon lead consumer preference study | SuperMarket News

Study: Trader Joe’s, Costco, Amazon lead consumer preference study | SuperMarket News

Some of the higher performing grocery banners — including Meijer, Publix and Kroger — appeared in the second quartile of retailers in the survey. This quartile had the highest top-of-mind recall and the second-highest financial performance. The group did not perform as well as the top quartile because their price and quality scores were not […]

New Year’s Resolutions for Pricing 2018 | Strategic Pricing Solutions

New Year’s Resolutions for Pricing 2018 | Strategic Pricing Solutions

I resolve to: Set prices according to the value we bring to customers, not according to my costs. Use the rich data I have in my transactions and CRM interactions to better understand my customers’ needs, how they react to prices and offers, how their prices compare to similar customers and situations, the reasons we […]

European Pricing Summit 2018 | Finance iQ

European Pricing Summit 2018 | Finance iQ

  About the European Pricing Summit 2018 The advent of disruptive technology, growth of e-commerce and increasing competition from global markets are just a few of the reasons why leading companies are spending time and money to develop a pricing strategy that works. Many pricing leaders are wondering what direction to take their pricing strategy […]

2017 European Pricing Workshops & Conference in Barcelona Recap | Professional Pricing Society

2017 European Pricing Workshops & Conference in Barcelona Recap | Professional Pricing Society

The PPS 13th Annual European and Global Pricing Workshops and Conference was a huge success! Our conference was the highest-attended European Conference to date! Over 200 professionals from over 30 countries, representing 80 companies, making #PPSBCN17 one of the largest Conference events to date. Our agenda included 7 full-day workshops covering important topics such as Core […]

Paper: Robust Dynamic Pricing with Two Substitutable Products | Manufacturing & Service Operations Management

Paper: Robust Dynamic Pricing with Two Substitutable Products | Manufacturing & Service Operations Management

We consider a practical dynamic pricing problem with two substitutable products involving a number of business rules commonly seen in practice. Demand substitution exists between the two products (interproduct substitution) and may also exist across different time periods (intertemporal substitution). However, there is limited demand information such that the underlying probability distributions of the demand […]