OnDemand WTP Pricing Research

Tag: Pink Pricing

A Study of Gender Pricing in New York City | New York City Department of Consumer Affairs

A Study of Gender Pricing in New York City | New York City Department of Consumer Affairs

The New York City Department of Consumer Affairs (DCA) is responsible for maintaining a fair and vibrant marketplace. To this end, DCA conducted a first-ever study of the gender pricing of goods in New York City across multiple industries. The industries studied for this report include: toys and accessories, children’s clothing, adult clothing, personal care […]