OnDemand WTP Pricing Research

Tag: Book

Book: Getting Started with Conjoint Analysis – Strategies for Product Design & Pricing Research

Book: Getting Started with Conjoint Analysis – Strategies for Product Design & Pricing Research

Summary: Ask people what they want, and they say, “the best of everything.” Ask them what they would like to spend, and they say, “as little as possible.” Assessing consumer preferences and willingness to pay through direct rating scales, with separate questions about product features and prices, often fails to capture trade-offs that underlie consumer […]

Book: Guide to Contract Pricing – Cost &Price Analysis for Contractors, Subcontractors, & Government Agencies (5th edition)

Book: Guide to Contract Pricing – Cost &Price Analysis for Contractors, Subcontractors, & Government Agencies (5th edition)

Summary: This master reference in its fifth edition contains everything you need to know about government pricing rules and regulations in one easy-to-use volume. Guide to Contract Pricing: Cost and Price Analysis for Contractors, Subcontractors, and Government Agencies, 5th Edition, explains how the government conducts business and walks you through every step of the contracting […]

Book: Harvard Business Review on Pricing

Book: Harvard Business Review on Pricing

Summary: Finding the right price for your product or service often feels more like an art than a science. Price a product too high and you may limit your market. Price too low and not only will you leave money on the table, you may damage your brand or, even worse, ignite a competitive price […]

Book: Impact Pricing – Your Blueprint for Driving Profits

Book: Impact Pricing – Your Blueprint for Driving Profits

Summary: Pricing strategist Mark Stiving dares you to take a fresh look at the framework behind your product price, and asks—how can you make a greater impact? Stiving empowers you to revaluate your pricing approach, urging you to stop focusing on price as a means to sell and start focusing on price as a tool […]

Book: Implementing Value Pricing – A Radical Business Model for Professional Firms

Book: Implementing Value Pricing – A Radical Business Model for Professional Firms

Summary: An overwhelming majority of pro-fessional firms price their services by the flawed hourly billing method. This method is outdated, suboptimal, and driving the best and brightest out of the professions. While lawyers, accountants, and consultants serve noble callings, the predominant method of pricing for their services is not worthy of them. There is a […]

Book: Innovation in Pricing

Book: Innovation in Pricing

Summary: Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Product or business model innovation has a high priority for many companies whereas innovation in pricing has received scant attention. This book examines how innovation in pricing can drive profits. […]

Book: Islands of Profit in a Sea of Red Ink – Why 40% of Your Business is Unprofitable & How to Fix It

Book: Islands of Profit in a Sea of Red Ink – Why 40% of Your Business is Unprofitable & How to Fix It

Summary: Top companies around the world turn to MIT’s Jonathan Byrnes to figure out where the profit is. Using his systematic process for analyzing profitability, they can quickly determine which parts of the business are worth expanding and which are just a drain on resources. Then, using Byrnes’s “profit levers,” they can turn unprofitable business […]

Book: Issues in Pricing – Theory & Research

Book: Issues in Pricing – Theory & Research

Summary: A comprehensive and deliberative examination of existing research on pricing. The books authors are some of the leading scholars in the fields of marketing. Authors: Timothy M. Devinney Publisher: Lexington Books – 1998 Buy Now: Issues in Pricing: Theory and Research

Book: Los Secretos De Los Precios – De los dos lados del mostrador

Book: Los Secretos De Los Precios – De los dos lados del mostrador

Summary: “What price?”, Or some variant of similar meaning, is undoubtedly the most popular phrase in the business world. This incisive question appears in diverse commercial transactions and usually is of obsession, both buyers and sellers. However, despite its popularity and visibility, prices show an enigmatic side just begins to pursue the subject. What limit […]

Book: Manage for Profit Not for Market Share – A Guide to Greater Profits in Highly Contested Markets

Book: Manage for Profit Not for Market Share – A Guide to Greater Profits in Highly Contested Markets

Summary: How do companies in mature markets—where savings from cost-cutting have been exhausted and breakthrough innovations are hard to come by—achieve sustainable increases in profits? For decades, managers have been told the answer lies in pursuing high market share. But Hermann Simon, Frank F. Bilstein, and Frank Luby argue that this misguided advice has destroyed, […]