OnDemand WTP Pricing Research

Tag: seminar

Value-Based Pricing & the Quantification of Differentiation Value | Stephan Liozu Workshop at PPS Spring Conference

Value-Based Pricing & the Quantification of Differentiation Value | Stephan Liozu Workshop at PPS Spring Conference

More firms and their pricing leaders are adopting value-based pricing every year. Research shows increased adoption of this progressive pricing orientation moving from 17% in 2008 to about 25-30% in 2018. Part of the deployment process of value-based pricing is the implementation of the Economic Value Estimation (EVE®) process to quantify differentiation value before it […]