Paper: Pricing Strategies and Pricing Capabilities | JRPM
Abstract
This article explores the intersection of pricing strategies and pricing capabilities by summarizing four distinct streams of research.
By doing so, it provides insights into the challenges involved in implementing value-based pricing strategies as well as the generic challenges of building pricing capabilities.
It also outlines the strategic importance of pricing capabilities.
Authors
Niklas Hallberga
Institute of Economic Research, School of Economics and Management,
Lund University, Sweden
Andreas Hinterhuber
Hinterhuber & Partners, Innsbruck, Austria
Bocconi University, Milan, Italy
Magnus Johansson
Institute of Economic Research, School of Economics and Management,
Lund University, Sweden
Stephan Liozu
Ardex America Inc., Aliquippa, Pennsylvania, USA
Weatherhead School of Management, Case Western Reserve University,
Cleveland, Ohio, USA
Mark Zbarackid
Richard Ivey School of Business, Ontario, Canada
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