SPA Pricing Education, Analytics & Decision Making Tools Webinar Series

Documentation

Blog: The Discipline of Pricing | Stephan Liozu

Blog: The Discipline of Pricing | Stephan Liozu

Pricing is a discipline. And that discipline has existed for more than a century and has evolved from a pure economics discipline to be part of the marketing construct. The reality is that pricing is still a fairly neglected element of the marketing mix (the 4 Ps), and that most firms ignore the need to embrace […]

Paper: Pricing Strategies and Pricing Capabilities | Journal of Revenue and Pricing Management

Paper: Pricing Strategies and Pricing Capabilities | Journal of Revenue and Pricing Management

Abstract This article explores the intersection of pricing strategies and pricing capabilities by summarizing four distinct streams of research. By doing so, it provides insights into the challenges involved in implementing value-based pricing strategies as well as the generic challenges of building pricing capabilities. It also outlines the strategic importance of pricing capabilities.   Authors […]