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Blog: Analytics Can Improve Pricing & Profit – If You Analyze the Right Things | Strategic Pricing Solutions

Blog: Analytics Can Improve Pricing & Profit – If You Analyze the Right Things | Strategic Pricing Solutions

Over the years we have had clients tell us their pricing analytics were strong and did not need help.  They thought they could use more help in setting pricing strategies to protect against declines in Average Selling Price (ASP), which was one of their metrics.  Our first reaction is always to look at the analytical […]

Expert Spotlight | Value Innoruption Advisors

Expert Spotlight | Value Innoruption Advisors

Founded by Dr. Stephan Liozu, Value Innoruption Advisors provides training and consulting resources for organizations interested in embedding value-based methodologies in their go-to-market strategies related to innovation, marketing, pricing, and sales. Value Innoruption Advisors offers two popular value and pricing management certification programs – Customer Value Modelers™ (CVM™) and Change Agent in Pricing™ (CAP™). Stephan M. Liozu’s […]

Training: Online Courses | Stephan Liozu

Training: Online Courses | Stephan Liozu

Please find below the links to several online courses prepared for Professional Pricing Society as well as free-of-charge webinars on the themes of value and pricing. SAMA: Value Quantification in Strategic Account Management (Registration Required) – 2013 SAMA: Value Quantification – Working on Economic Value Estimation (Registration Required) – 2013 Pros Pricing: is it Time […]

Blog: The Discipline of Pricing | Stephan Liozu

Blog: The Discipline of Pricing | Stephan Liozu

Pricing is a discipline. And that discipline has existed for more than a century and has evolved from a pure economics discipline to be part of the marketing construct. The reality is that pricing is still a fairly neglected element of the marketing mix (the 4 Ps), and that most firms ignore the need to embrace […]

Paper: Pricing Strategies and Pricing Capabilities | JRPM

Paper: Pricing Strategies and Pricing Capabilities | JRPM

Abstract This article explores the intersection of pricing strategies and pricing capabilities by summarizing four distinct streams of research. By doing so, it provides insights into the challenges involved in implementing value-based pricing strategies as well as the generic challenges of building pricing capabilities. It also outlines the strategic importance of pricing capabilities.   Authors […]