Workshop: Data Monetization: A Practical Roadmap for Framing, Pricing, and Selling Your B2B Digital Offers 26-Nov | Stephan Liozu, CPP
DESCRIPTION
(Level 600 Workshop)
The digital revolution promises trillions of dollars in created value by 2030. Consultants and researchers are projecting massive disruption in industrial sectors. As a result, PwC states in their DigitalIQ report that 73% of executives are investing in internet of things (IoT) and 54% in artificial intelligence (AI). ABB predicts that 33 billion “things” will be connected to the internet by 2020. Yet, in 2017, Cisco reported that 60% of IoT initiatives stall in the proof-of-concept phase and that only 26% of companies have had an IoT initiative that they consider a success. Despite the high level of interest and investments, the reality is that most companies are just starting.
This workshop focuses on data monetization and the value-based pricing of data-based offers. We introduce a newly-developed practical data monetization roadmap that can be used by digital project teams, incubators, and digital factories to better frame their offers and apply the principles of value-based pricing. Participants receive a copy of the 2018 Monetizing Data book.
Attendees will learn:
- The business and pricing challenges faced by B2B companies in the development of data-driven opportunities
- The data monetization roadmap that can help digital factories extract more value from their offerings
- The options in digital pricing models and practical guidelines on how to implement them
INSTRUCTOR
STEPHAN LIOZU, CPP
Chief Value Officer of the Thales Group
Stephan M. Liozu is Chief Value Officer of the Thales Group and CMO of Thales, Inc. He is an Adjunct Professor and Research Fellow at Case Western Research University. He holds a Ph.D. from Case Western Reserve University, an M.S. from Toulouse School of Management, and an MBA from Cleveland State University. He is a CPP, a Prosci® certified Change Manager, and a Strategyzer Business Model Innovation Coach. He has authored five books and sits on the PPS Advisory Board.
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