OnDemand WTP Pricing Research

Loading Events

« All Events

  • This event has passed.

Workshop: Value-Based Pricing and Differential Value Quantification | Stephan M. Liozu, CPP

May 1 @ 9:00 am - 4:00 pm

DESCRIPTION

Value-Based Pricing and Differential Value Quantification: Best Practices to Understand, Apply, and Operationalize in Your Organization

(Level 600 Workshop)

More firms and their pricing leaders are embarking on value-based pricing strategies every year. Research shows increased adoption from 17% of firms in 2008 to about 25-30% of firms in 2016. Part of the deployment process of value-based pricing is the implementation of the Economic Value Estimation® (EVE®) process to quantify differential value. While adoption of value-based pricing and the implementation of EVE® is increasing, pricing professionals still face difficulties in designing and executing value-based pricing strategies and particularly executing the EVE® methods across their organizations.

In this unique one-day workshop, we go through the latest science on value-based pricing and on the EVE® process. We also review how to operationalize the outcome in value-based innovation, value-based marketing and value-based selling strategies. This is a unique and powerful workshop to learn theoretical and practical dimensions of EVE® and value quantification. Participants will also receive a signed copy of the “Dollarizing Differentiation Value” book as well as an eBook called “A User’s Guide to Value Modeling.”

Attendees will learn:

  • How to operationalize value-based pricing and EVE® in your daily business and track that your approach is successful
  • How to practically link value-based pricing with value-based innovation, value-based marketing, and value-based selling
  • How to use multi-functional collaboration to accelerate deployment of value-based pricing

INSTRUCTOR

 

 

Details

Date:
May 1
Time:
9:00 am - 4:00 pm
Event Category:
Event Tags:
, , , , , , , , ,

Organizer

Professional Pricing Society
Phone:
770-509-9933
Email:
Website:
http://pricingsociety.com

Venue

Loews Chicago O’Hare Rosemont Hotel
5300 N. River Rd
Chicago, IL 60018 United States
+ Google Map
Phone:
18475445300