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Conference: 3rd Annual Pricing Conference | Asia Pricing Professionals

2014/08/11 - 2014/08/12

| $1 - $200

Asia Pricing Professionals (APP) was established in 2011 by a few pricing practitioners. Since then a huge number of companies in Asia has started focusing on pricing and today it is a well known profession, just as marketing and sales.APP has grown as well and developed dramatically since when we could all fit in around a meeting table. Today we are more than 1,400 members from all countries in the Asia Pacific region. We are still honoring the principles of being a not for profit organization. Everything we do is done by pricing practitioners for pricing practitioners. We are all volunteers and just as we love working with pricing, we still love meeting up with other practitioners to network, exchange innovative ideas, case stories, best practice and knowledge.

In 2012 we had out first pricing conference in Singapore and last year we had another one – also in Singapore. We believe the first one was a success but we all agreed that we could do better and what we build last year, was certainly a lot better. This year we decided that it was time to move out of our comfort zone and we decided to have our conference in Kuala Lumpur, in Malaysia.

We are growing and so is pricing in Asia. It is exciting times for all of us who knows that that Price is the only one of the 4 P’s which is not a cost. We hope to see a lot of pricing practitioners at our upcoming conference and in return we promise to give you a great networking and not least learning experience.

Our list of key note speakers contains some of the absolute best pricing practitioners in Asia. The case stories they will present, will equip you with valuable knowledge and ideas you can utilize and turn into increased profits for your organization when you return.


Click here to register for the conference.


We have been able to negotiate special room prices with Hotel Shangri-La, Kuala Lumpur. Book your rooms today!

Click here to book room(s) at the Hotel Shangri-La, Kuala Lumpur.


Click here to access the brochure which contains all the information you need about the key note speakers, their subjects, the agenda, the venue, how to register, etc.


$1 - $200
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Asia Pricing Professionals


Shangri-La Hotel Kuala Lumpur
11 Jalan Sultan Ismail, Bukit Bintang, Kuala Lumpur, 50250
Kuala Lumpur, Malaysia
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